Mark Peters serves as the President and one of the founding members of Profilocity LLC and has served as an executive in the automotive industry for over two decades. Mark has been a leader in the industry with expertise in dealership operations, business and portfolio acquisitions, account management, servicing, and GPS telematics technology.

After serving in the United States Marine Corps, Mark started his automotive career in 1995, working in sales and finance at a franchised dealership. After this, he joined what would become one of the largest privately held subprime auto finance companies in America, leading the company as the vice president of sales and marketing. The finance company was sold, and Mark joined JD Byrider as a Managing Partner with three locations.

In 2006, Mark achieved one of his primary business goals of becoming an entrepreneur and started his own business with the primary focus of serving, supporting, and providing automotive dealers nationwide with lucrative products and services to improve and enhance their profitability and business operations. Mark specializes in developing strong and long-lasting relationships and delivering outstanding service and support to everyone he encounters. Mark takes pride in his service as a United States Marine and supports military veterans organizations throughout the country. In his personal time, Mark enjoys international travel, fishing, and spending quality time with his three children.